The "It's Time" Australian marriage equality video has received more than 3 million views on YouTube since it debuted a week ago, making it arguably the most effective marriage equality video of all time.

View the video again, - http://www.youtube.com/watch?v=_TBd-UCwVAY

Here's more about it, and about what's happening down under legislatively.

Seattle Gay Scene did some exploring on the background of the actor in the "It's Time" video, Julian Shaw ( Top Right in picture), who's from New Zealand:

The 25 year old is a multi-hyphenate; a filmmaker, journalist, novelist, and actor who made his first documentary as a teenager, recently completed another, and written a couple of novels as well. His first film, “Darling! The Pieter-Dirk Uys Story” focused on acclaimed South African activist and drag queen Pieter-Dirk Uys and his work educating the young of South Africa about the threat of HIV/AIDS, was completed while Shaw was in high school, features interviews with Nelson Mandela and Desmond Tutu and earned awards around the world. His second documentary, “Cup of Dreams” was a four year labor of love about New Zealand’s quest to win the Rugby World Cup. A huge rugby/football fan, Shaw also appeared as an actor in his short film, “All-Blacks Don’t Cry” as rugby superstar John Kirwan which focuses on the athlete’s battle with depression.

By the way, and as an appropriate addition to today's observance of World AIDS Day, you can watch “Darling! The Pieter-Dirk Uys Story” in its entirety HERE.

Julian Shaw is also on Twitter. - https://twitter.com/#!/JulianRShaw

According to MTV News:

"“It’s Time” has been in the works for over a year now and there were many ideas that were passed around. Initially, GetUp pursued a different video featuring twin brothers – one gay, one straight – who both shared their story of being raised together but only one could get married. The video and other campaigns had success but nothing close to what 'It’s Time' is bringing in."

.